Re:Source Media Inc.

Filming on the Great Wall for our feature-length film Driven....

Mon, 20 May 2013 19:18:30 -0400

Filming on the Great Wall for our feature-length film Driven. Our host Vikrom Kromadit pauses to take pictures with fans from France.

Croatia Calling - our TV crew loves the color of the Adriatic...

Wed, 24 Apr 2013 06:42:18 -0400

Croatia Calling - our TV crew loves the color of the Adriatic Sea, the ancient buildings and the friendly people

We’re thrilled to have won the Golden Pen Top Journalist...

Sun, 21 Apr 2013 03:44:12 -0400

We’re thrilled to have won the Golden Pen Top Journalist Award in Croatia for an episode of our TV Series Wine Portfolio

(pictured above Kevin Fox - Director, Jody Ness - Host)

YouTube Killed the Television Star

Sun, 14 Apr 2013 15:23:00 -0400

Media is evolving, audiences are changing and our business is never going to be the same again. A decade ago web videos tried to emulate television, 5 years ago TV started to try to duplicate the online experience, but today the two platforms don’t compete as much as coexist. And that’s good for traditional television because frankly the online world is kicking its ass.

Look at these statistics from YouTube. More than 1 billion unique users visit YouTube and watch over 4 billion hours of videos each month. Yes that’s each month. 72 hours of video are uploaded every minute.70% of this traffic comes from outside the US as YouTube is localized across 53 countries serving 61 languages. This is truly a global phenomenon. And it’s growing… fast. In 2011 YouTube served over 1 trillion views and that roughly translates to 140 views for every person on earth. For 2012 and beyond, these numbers are only increasing.

Given this trend toward online video it’s no wonder that a recent Forrester Research report, “Trends For The B2C CMO To Watch In 2013” confidently predicted that by 2016, advertisers will spend as much on interactive marketing as they spend on television ads today. Yep our industry is changing.

Research shows that people watch television differently today than they did a few years ago. This is the new era of multitasking viewing. People watch TV on a regular set, research deeper content on their tablet, and chat and connect on social media with their smartphone. 25% of all videos watched on YouTube are viewed on mobile platforms which further changes content consumption habits. We’re in the era of on demand content and not just from cable VOD services. Today people like to consume content – be it video, TV, social media, web, wherever they are, whenever they want to. So how does a smart TV Producer take advantage of these changes? Simple, be everywhere.

The good news is that people are watching more content. Motorola Mobility’s Media Engagement Barometer studied the video consumption habits of 9,500 consumers in 17 countries and found that viewers watch an average of 25 hours of TV programming and film content a week. Film viewing has risen from 5 to 6 hours. TV viewing is up from 10 hours in 2011 to 19 hours a week in 2012.

But just because viewers are consuming more content it doesn’t necessarily mean that Producers are in a new golden area. Not only are viewers watching more, but far more content is also being produced which makes it harder for a program to get noticed. Our solution is to follow a dual track in connecting with new and existing viewers; we embrace digital disruption and deliver our content across as many platforms as possible and we strive to enhance the consumer experience with additional editorial content online and with social media. We find that this is the best way to keep people talking and engaged.

In a world where nearly 104,000 hours of videos are released on YouTube each and every day, savvy content creators need to be smart and use all the tools at their disposal to artificially create an organic growth experience. This means producing TV is not enough, Producers now need to also extend and engage their brands across multiple platforms. And let’s face it, this makes the process of creating a show, building an audience and monetizing an idea, all that more fun.

The White Continent is a prescient look at climate change and...

Tue, 26 Mar 2013 11:13:04 -0400

The White Continent is a prescient look at climate change and Antarctica

Korea - The Land of the Morning Calm bustles with energy and...

Sat, 02 Mar 2013 07:48:00 -0500

Korea - The Land of the Morning Calm bustles with energy and enthusiasm and our Going Global TV Crew will capture it all. Follow along on FB and Twitter

As we film our Foodie TV Series Chasing Carmen we realize how...

Mon, 25 Feb 2013 08:22:38 -0500

As we film our Foodie TV Series Chasing Carmen we realize how tru this is

We’re back - Our series WTF - What The Future is going...

Sun, 17 Feb 2013 14:23:00 -0500

We’re back - Our series WTF - What The Future is going back into production to continue the journey to understanding tomorrow

WTF Website

Bangkok Calling - a city of light days and dark nights

Sun, 13 Jan 2013 02:34:00 -0500

Bangkok Calling - a city of light days and dark nights

Wine is meant to be fun Our TV Series Wine Portfolio never takes...

Sat, 05 Jan 2013 13:07:48 -0500

Wine is meant to be fun Our TV Series Wine Portfolio never takes loving wine too seriously

And the beat goes on …. San Francisco

Thu, 13 Dec 2012 11:22:43 -0500

And the beat goes on …. San Francisco

Road Trips from Hell. Not every journey can be perfect -...

Sat, 08 Dec 2012 15:38:41 -0500

Road Trips from Hell.

Not every journey can be perfect - www.goingglobaltv.com

It’s a big world and we want to make it...

Wed, 21 Nov 2012 06:44:32 -0500

It’s a big world and we want to make it smaller

www.resourcemedia.com

A tale of two cities -Bangkok by day and night

Tue, 13 Nov 2012 08:31:48 -0500

A tale of two cities -Bangkok by day and night

Thanks to intrepid reporting, our TV series Going Global goes...

Tue, 23 Oct 2012 23:57:19 -0400

Thanks to intrepid reporting, our TV series Going Global goes undercover to bring you the secrets behind EVA Air’s Hello Kitty.

It’s kinda very cool.

Nepal is a land at the top of the world. It’s a place of...

Sat, 13 Oct 2012 09:44:19 -0400

Nepal is a land at the top of the world. It’s a place of stunning scenery, on ancient traditions, and unexpected pleasures. It is a photographer’s dream.

www.karmatrekkers.com

Myanmar is a beautiful land of immense human and natural...

Thu, 04 Oct 2012 19:44:00 -0400

Myanmar is a beautiful land of immense human and natural resources. And it is in the midst of profound change. Tomorrow will be very different than today.

www.resourcemedia.com

Filming in Bangkok for our documentary series Asia Rising, our...

Wed, 19 Sep 2012 16:58:00 -0400

Filming in Bangkok for our documentary series Asia Rising, our American/Thai crew are shooting on the Epic camera in glorious 4K.

In a city of art & grandeur, graffiti & urban decay is...

Thu, 13 Sep 2012 13:40:50 -0400

In a city of art & grandeur, graffiti & urban decay is more interesting, more profound.

Budapest, Hungary’s past is best remembered colliding with its future.

Istanbul in B&W - another world

Thu, 06 Sep 2012 09:57:20 -0400

Istanbul in B&W - another world